Why J'm'en clit: its meaning?
J'men clit was created to refer to the female organ clitoris, which is little talked about - while we are not at all embarrassed to say the expression "we don't give a fuck about it". It's actually fighting for your beliefs.
How this expression was born: its origin?
We were in Los Angeles, Lucie, me and another friend when the term "I men clit" came up around a cup of wine by the fireplace. We found it very funny to have replaced the Quebec coronation with “clit”, which refers to the female organ. Immediately, we created hoodies with the slogan the next day in a personalized clothing store.
How has it evolved within the company and through the collections?
It started with "merch", to turn into real clothing. Now we find the slogan on our socks, bags, sweaters, hoodies and more!
In what situation is this expression used?
In our case, we use it every time someone tries to hold us back because we're women: The bank doesn't believe in us? J'men clit. We will find elsewhere.; This owner does not want us to rent his premises? J'men clit. We'll find better yet.; We think that our achievement is not worth an article? J'men clit.; It is possible to use it in your sauce!
Feminism, strength, sex education.
Cindy, GIRL CRUSH Team, xoxo