Girl Crush was recently talked about on Radio-Canada's Dans l'œil du dragon. Thanks to the investment received as a result of their time on the show, the Girl Crush co-founders have big plans to improve the experience of their customers and to develop cutting-edge technologies.
User experience is one of Girl Crush's priorities. The co-founders want to invest more to offer their customers an optimal and user-friendly online experience. With this in mind, they plan to introduce augmented reality technology on their website, which would allow consumers to try on clothes virtually. This innovation would allow customers to project themselves more into their purchase, to better visualize the product, and therefore to make more judicious choices.
But Girl Crush doesn't want to stop there. The co-founders are also keen to continue their research and development in recycled materials. Indeed, they want to help close the consumption cycle of the textile industry, by developing technologies for recycling clothes. This is an important step in the fight against pollution and overconsumption, which are major issues of our time.