Rencontre la dynamique Alexandra : Directrice marketing et pilier de l'éclat culturel de l'équipe !

Meet the dynamic Alexandra: Marketing Director and pillar of the team's cultural brilliance!

Word from the team: With her personality bursting with energy and her contagious brilliance, she brings our team to life and breathes a unique dynamic into our professional environment. Alexandra combines her marketing expertise with her sparkling charisma to shape a corporate culture that is as engaging as it is stimulating. With a contagious passion for innovation and unwavering dedication to the company's mission, Alexandra embodies the spirit and creativity that are at the heart of its success. His ability to transform abstract concepts into tangible and inspiring initiatives is simply remarkable, propelling the company towards new horizons.

Always ready to support her colleagues and encourage collaboration, she creates a work environment where everyone feels valued and inspired to give the best of themselves. We are honored to work alongside someone whose enthusiasm and thought leadership are an inspiration to us all. With her by our side, we are confident that our team will continue to thrive and accomplish extraordinary things.

  • Age? 31 years

  • Astrological sign? Lion (of couuuuurse)

  • A short introduction to your role and your main tasks (life, professional career, your entrepreneurial spirit)? Wow big question hahaha! I am the marketing and corporate culture director, so I am responsible for everything that directly or indirectly relates to our marketing strategy. From online advertising, events, launches, photo shoots and more. I have been working in marketing for 9-10 years now and studied marketing administration. For me, team spirit and having fun at work is essential, hence why I am also responsible for the company culture and ensuring that employees are happy and have everything they need. need.

  • Personal life (a few little things about you: qualities, favorite song, favorite dish, etc.)? I am THE biggest Taylor Swift fan. I talk about her every day and in my head it's not enough hehe. I am someone with a very bubbly personality and always in a good mood. I'm the type of person who sees the glass of water half full and the positives in life. I am passionate when I love, I love and I have a lot of energy.

  • What is the story behind your passion for fashion? Since I was young, I have loved fashion and trends. For me it's a way to show part of my personality. I also love that in recent years fashion has become more and more inclusive and that we have access to more style.

  • What would you like people to know about you that is perhaps surprising or unexpected? Good question... I think I'm an open book in life: What you see is what you get!

  • How do you see the future of our Quebec clothing company? Go far obviously! Girl Crush has so much potential and our vision is to become a world leader, yes yes nothing less. We like to dream big!

  • What makes you happy? Taylor Swift, my cats, spending time with my family and friends and living my passion.

  • What do you like most about being part of the GIRL CRUSH team? Being able to collaborate in the business of my 2 friends and business partners, see their baby grow up and also work for a company with good values.

  • Describe your style? I would say that I am chic, casual and very girly. I love dresses.

  • Favorite collection? It's certain that I have a penchant for the classic Après-Ski. Otherwise I'm a big fan of linen clothes.

  • Force and weakness ? I would say that my greatest strength in life is my ambition and determination. If I want to do something I'm going to do it. I will never give up. My biggest weakness would be that I have a very strong temper and I am very resentful. I have a lot of difficulty forgiving and giving second chances. Like Taylor said: I will forgive, I will forget but I never let it go.