Les Moitiés : Notre première collection de Saint-Valentin, qui célèbre toutes les formes d'amour

The Halves: Our first Valentine's Day collection, celebrating all forms of love

Valentine's Day, that iconic holiday dedicated to love, is much more than just a time to celebrate romantic couples. Love manifests itself in countless forms: the deep affection for one's best friend, the tenderness of family, self-love, or even the unforgettable bonds we share with a community. So why limit the holiday of love to a single interpretation?

This year, Girl Crush , true to its values ​​of inclusivity and sustainability, is launching a special Valentine's Day collection entitled " The Halves" . Inspired by the beauty and diversity of human relationships, this unique collection highlights clothing and accessories that celebrate every facet of love.

Why a collection around different forms of love?

At Girl Crush, we believe that every relationship we have plays a crucial role in our quest for identity, happiness, and community. “The Halves” embodies this essence, focusing on:

  • Romantic Love: Soft pastel shades and enveloping materials reflect the intimate and warm moments shared with a lover.
  • Friendship Love: Vibrant and bold designs that celebrate the unbreakable bonds we can have between best friends
  • Self-love: Comfortable clothing that encourages gentleness and kindness towards oneself.

A collection designed for everyone

1. Designs that speak of love

The "Les Moitiés" collection is for everyone, with versatile clothing and accessories that tell a story. For example:

  • The Inséparables sweater: It celebrates unique connections with its illustration of a dolphin and an orca, in love despite their differences.
  • The Sip Me Up Sweater: Adorned with a “sip me up” cocktail motif, it honors time for yourself - like a cozy evening at home!
  • The Halves Hoodie: It commemorates the idea of ​​incomplete halves coming together in perfection.

2. An intentional color and texture palette

The collection is also distinguished by a harmonious palette of colors, echoing values ​​such as softness with its pink , depth and stability with its chocolate brown , as well as purity and balance with the cream . It visually illustrates the celebration of imperfect and unique connections that the collection highlights: like in a Neapolitan ice cream, each flavor is unique but comes together wonderfully to create something special.

A lasting love

As always, each item in the collection is designed with a strong focus on ethics and sustainability. By choosing materials like organic cotton or recycled textiles, we make every purchase a celebration of love for the planet. For example:

  • All our pieces are manufactured in certified factories .
  • The tops are also designed to complement your capsule wardrobe, promoting conscious consumption.

Style advice for "The Halves"

Les Moitiés pieces are designed to suit every occasion. Whether you're spending a romantic evening or a casual day with friends, here are 3 combinations to try:

  • Romantic Date: Opt for the It Girl Sweater with the Demure Skirt , for a look that combines comfort and elegance.
  • Cozy day: Pair the J'men Clit Hoodie with our leggings in the "wood" color for maximum comfort.
  • Friendly Style: Pair the gorgeous Les Inséparables sweater with your favorite jeans for a stroll around town with your loved ones.

Join the celebration of love with us!

Why strive to be one half of a perfect whole when you can be a beautiful mess? This capsule collection breaks the mold for Valentine's Day with sweet yet bold designs. It captures those little moments that make us feel whole, whether with a significant other or simply ourselves.

The collection will be available starting February 5th at 5 p.m. It's a launch not to be missed!

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